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Data Cleansing Services

VIP provides data cleansing services for clients with store level information. Whether VIP collects the data for you or you send the retail outlet information to VIP, the process is accurate, economical and fast. This is a must-have for beverage marketers who collect retail outlet information from several sources and are attempting to do higher level analysis of channels and chains. We offer:

Unique store identification - identify duplicate stores Address cleansing Chain name cleansing Chain store coding Chain hierarchy Chain ownership - corporate and franchisee Store classifications Store demographics 99.9% market coverage

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